Content strategy. Editorial systems. Enterprise writing.

Your content is officially off your hands.

(In a good way.)

You should not have to coordinate a strategist, researcher, writer, editor and project manager just to get good content out the door. Especially not when you can choose to completely forget about it.

Bring me the backlog, the half-formed brief or a broken content architecture that nobody has managed to translate to the whole team yet. I will work out what matters, build the right process and stay close enough to make sure the final work holds up.

I have spent 8+ years across the content lifecycle learning the ins and outs of what makes people tick, what audiences care about and what pleases both stakeholders and algorithms. Now, you can safely drag and drop me into any gap your team has today and immediately get to work.

What I can do for you Browse my portfolio

Strategist, editor, writer.
Usually all three.

What I can do for you Browse my portfolio

Clients I have worked with

Across brands, publications and agency teams.

05_Benamic
06_Blossom_Steakhouse
08_Chironix
09_Choli
10_Eventbrite
11_Foundation_Digital
12_Frank_Rogers_Law
14_Kalana_Skin
15_Restoran_Muse
16_My_LA_Therapy
01_Alexa_Private_Cruises
07_Blossom_Steakhouse
02_Annex_Naturopathic_Clinic
03_Aperitif
04_Belle_Wine_Bar
10_Semrush
12_Soul_Mechanics
13_Unframed_Digital
14_VFAES
15_Viceroy_Bali
01_Nestor_Liquor
02_Optimist
04_Pirai_Infotech
05_Propel_Digital_Marketing
06_Refersion
07_Restore_Hyper_Wellness
air-kitchen-bath-logo
08_Rio_SEO
09_Rocky_Mountain_Hardware
03_Pinstripe_Bar

Hidden Expertise

Your best content may be trapped inside corporate jargon or messy frameworks. Let's extricate it.

The best insights about what your audience cares about, what features your product is missing, and which friction points are delaying an engagement or purchase don’t live inside sophisticated Analytic dashboards. They live inside actual people doing the work on the ground.

From the receptionist to the sales manager, everyone has a unique take on how your business runs. They have likely set aside countless insights that can only be gleaned through patiently showing up and experiencing the daily functions of their jobs. My job is to identify who has something interesting to say, find a story or angle that presents it in a unique way and connect it to broader marketing goals, and ask the right questions to bring out robust, deeply personal experiential anecdotes— and turn all of it into content you simply can’t ignore.

Wherever the story lives, I will find it.

Sometimes, the best answers are staring you right in the face. They are sitting obscurely in sales calls, in the research report a team put out that nobody read, feedback phrases that keep repeating from customer to customer. Through no fault of their own, most teams are typically too close to the problem to see the solution.

Enter your hired eyes (also affectionately known as me).

I go in and do the messy work of finding patterns and a unique point of view that deserves to be out in the world. Then, I build systems and team that get it done.

Like I said, your content is officially off your hands.

Global Citizen | Curator of Facts | Purveyor of All Things Whimsical

Testimonials

What clients, partners and teams say.

Anjali is one of my go-to calls whenever I need to work with a writer who is deeply skilled at her craft. Over the past several years, I've worked with her to build advanced content programs at Eventbrite and Restore Hyper Wellness—very different industries with very different goals. Anjali smashed both. Particularly with the latest engagement at Restore, we worked with internal SME's to create useful content in a highly regulated space, our collective work resulting in a 154% traffic increase in 90 days (and AI citations galore). Anjali is an excellent content creator, and a pleasure to work with!

Karli Jaenike

Fractional Organic Content Marketer; editor/content manager across Eventbrite and Restore programs

It’s rare that you come across standout talent like Anjali. I had the pleasure of working with Anjali at MZ Digital Marketing, collaborating on several projects. Anjali expertly filled the role of Content Director for the company. I was particularly impressed by Anjali’s ability to handle deadlines, accept feedback, and provide quality content. Anjali’s ability to manage writers as well as coordinate with others so effortlessly made a dramatic difference in the productivity level of our team. Anjali would be an asset to any team.

Rachel Springmann

Marketing Strategist; former colleague, MZ Digital Marketing LLC

I highly recommend Anjali as a freelance writer. She's written insightful AI tool reviews and assisted with client content over the years we've worked together, consistently delivering high-quality work. Anjali's expertise, reliability, and collaborative spirit make her a valuable asset to any project.

Miranda Miller

Senior Editorial & Communications Consultant; former manager, CreativeAIs.com

Working with Anjali is seamless. She is a highly skilled SEO writer, but also someone that jumps on challenges that she has never done before. She is so responsive and creative and we really value our relationship. She is super knowledgeable when it comes to writing for the US audience and we couldn't recommend her enough!

Maggie Swift

CEO & Director of Sales & Strategy, Unframed Digital

Anjali possesses an unparalleled passion for her craft and an insatiable thirst for knowledge. Her dedication to continuous learning and upskilling is nothing short of inspiring. It seemed that there was always a new course or training program on her radar, allowing her to stay at the forefront of industry trends and best practices.

Garima Agrawal

Digital Strategist; former direct report at MZ Digital Marketing and contractor for AM Squaad

My Process

How I work

Good content is the result of hundreds of small, invisible behind-the-scenes decisions about what to make, who to involve, what to believe, what to cut and how to keep the work moving. I handle all these decisions end-to-end so you just see the final, shiny output.

(We don’t want you losing sleep over something that can be easy, do we?)

01

UNDERSTAND

Choose the move that matters most

Before a project begins, it’s imperative to work out what is actually holding things back. I look at the goal, the budget, the bottlenecks and the people involved. Then, I choose the intervention most likely to create useful progress with the resources already available.

02

RESEARCH

Learn the business from the inside

It’s the key to connect dots among different moving parts so I can create both strategy and execution systems. To get a complete picture, I review all possible data points: performance data, sales calls, past campaigns, customer feedback, competitors’ market, and the systems already in place. Most importantly, I speak to the people actually doing the work and get their unique insights.

03

STRATEGY

Turn the raw material into a direction

Putting it all together, I turn deep consumer research and SEO analysis into actionable content roadmaps, content architecture, campaign direction, briefs and editorial priorities people can actually use.

04

BUILD

Build the content engine

This involves creating the content ops and systems that will sustain all the creative work like clockwork. I’ll set up the budgets, calendars, project boards, roles, workflows, approvals, guidelines and QA so everyone’s aligned. If the project requires additional support, I can leverage my network of trusted freelancers to assemble a team swiftly.

05

EXECUTE

Create Content and Manage Handoffs

Depending on the capacity I’m hired in, I can handle the strategy, writing or editing that needs senior judgment or assemble a team to do it for you under my editorial supervision. In either case, I will reconcile search, brand, subject-matter, compliance and stakeholder feedback so the work keeps moving through approval and publication.

06

IMPROVE

Close the loop

Content only has commercial value if its business impact can be measured or felt. I’ll do a regular post-mortem of the performance and examine visibility, audience response, customer actions and production friction. Then, I’ll fix the weak points, improve the workflow and carry the useful lessons into the next round.

Ways to work together

Work with me on one difficult piece or the whole content problem. Your call.

The right model depends on what needs senior judgment, what needs volume and how much support your existing team already has.

01

End-to-end content ownership

I will take over all the parts of the process and create publish-ready content for you.

02

Strategy and editorial consulting

Have an existing team but need someone to rally the troops? Bring me in to decide what deserves priority, build the roadmap, fix the workflow, create the standards and support the decisions that keep slowing everyone down.

03

Enterprise writing and editing

Hire me only for the work. This is ideal for pieces that need a senior brain on them: research-heavy articles, expert-led content, thought leadership, complex web copy, sensitive edits or the piece everyone keeps passing around because the stakes are high.

Results

Real outcomes of my work.

I get it…you have to see it to believe it. Here’s the impact my work has had:

CASE STUDY

Restore Hyper Wellness, USA

Within 90 days.

10.8K → 20.1K

Clicks

1.82M → 3.42M

Impressions

14 → 7

Average Position

I contributed 15+ research-heavy articles within the wider expert-led program. The figures are program-level results.

CASE STUDY

Soul Mechanics, Malaysia

First 90 Days.

15.8K

Profile Views

705

Customer Actions

1.9K

Organic Visitors

The therapy center also expanded to a second location in Malaysia within 18 months of working with us.

CASE STUDY

AIR Kitchen & Bath, USA

4-Month Engagement.

+1,258%

Profile Views

+311%

Customer Actions

+60.6%

Website Users

The work combined website restructuring, local service and location content, Google Business Profile optimization, reviews, visual proof and supporting PR

CASE STUDY

Annex Naturopathic Clinic

Long-Term Organic Visibility.

#1

Position in YMYL Industry (against industry mammoths)

AI

Top-cited answer in AI Overviews

5+ Years

of consistent top ranking

The article continues to surface for “candida vs sibo,” a sensitive YMYL health query, despite the client being a much smaller publisher than the usual category leaders.

Portfolio

Work I am proud of.

A small glimpse of the published work.

BRAND-AUTHORED / GHOSTWRITTEN WORK

Restore Hyper Wellness

Research-heavy health content. I translated scientific research into easily consumable words that anyone can resonate with, and backed them with citations.

We also leveraged the untapped potential of internal Subject Matter Experts to pull insights and create unique content AI can't replicate.

→ Red Light Therapy Benefits: What Science Says and What You Can Expect→
→ How to Increase NAD⁺ Levels Naturally→
→ A Comprehensive Guide to Help Manage Perimenopause→
→ Types of GLP-1 Medications for Weight Loss→

Agency-Supported / Travel Content

Viceroy/Aperitif Bali.

I use my own insights about living, traveling and working in South East Asia to write travel guides that actually offer practical insights and genuine reviews. One of the brands I do this for is Viceroy Bali, and their flagship restaurant Aperitif.

→ Unmarried Couples In Bali→
→ Galungan & Kuningan In Bali→
→ Best Bali Hotels With a View→
→ What are Michelin Selected Restaurants→
→ Ubud Vs Denpasar→

Didn't find your industry?

That is only a glimpse of the many facets of my professional and creative endeavors. I have worked across healthcare, mental health, SaaS, martech, ecommerce, AI tools, luxury design, hospitality, legal, finance, home remodeling and so many other industries. In other words, adaptability is my middle name (not really, I don’t even have one.)

Let me put it another way: Whatever the content needs... I adapt, I improvise, I overcome.

The common thread is not the industry. A good writer is a good thinker and researcher—the rest is figure-out-able.

Request industry-specific samples of my work Chat with me about your project

What People Say?

More notes from people I have worked with

Anjali is a remarkable professional with an extraordinary understanding of SEO, PPC, content writing, and the broader realm of marketing. Working under her guidance was an absolute pleasure, and I am genuinely grateful for the invaluable experiences I gained during our time together.

Her ability to navigate the ever-evolving landscape of digital marketing...

View Full Testimonial

Sana Showkat

Fractional Digital Marketing Strategist and Former Co-worker

The team at AM Squad are really experienced copywriters. I've used them for everything from big posts to sales copy. They do an amazing job of researching the topic thoroughly and delivering well-written high-quality copy that requires little to no revisions. Above and beyond all of that, they are just super friendly and easy to work with. Everything you could want from a great copywriting service. Highly, HIGHLY recommend!!

Chris C.

Founder, Propel Digital Marketing

Anjali and her team did a great job on multiple articles. The writing was well-researched, impeccably formatted, and delivered ahead of deadline.

Marie Ysais

Senior SEO Strategist and Founder of Ysais SEO

Anjali is a great person, and an amazing contributor to the Sisters in SEO Facebook community. She's always there with support, (great) advice, and the kind of team spirit you're looking for in a friend and colleague.

Kari DePhilipps

Founder of the Content Factory and Sisters in SEO Group

Anjali and her team are a massive help to our small agency. Her marketing knowledge and quality writing are a great asset and I've consistently found her communicative, responsive, and easy to work with. If you're looking for a partner to help fill gaps in your content creation and marketing business, I highly recommend AM Squaad.

Miranda Miller

Senior Editorial & Communications Consultant; former manager, CreativeAIs.com

AM Squaad is awesome to work with! They produce great content with fast turn around times and are always a joy to work with. Their communication is transparent and clear and they definitely have the experience and knowledge to move the needle forward for any business when if comes fo digital marketing. AM Squaad is an easy recommendation for me.

Alex Brinkman

Co-founder of Grow with Meerkat

Anjali is a huge joy to work with. She is thoughtful, wonderful, and very professional. She is very transparent with her communication, gives frequent updates, and her work is superb. Definitely get her for your projects!

Marisse Galera

Senior Copywriter and Digital Strategist

Anjali at AM Squaad Marketing is truly a delight. I hired her for her assistance in writing SEO copy for a website I was working on for a client and kept her around! She integrates perfectly into my team and would in probably any team. Her writing is superb, affordable, high quality and she has a great deal of knowledge already in the home services niche. I could not be happier with the copywriting work that AM Squaad produces and I have every intention on using Anjali for again and again for all of my website writing projects.

Grow with Meerkat

(Formerly known as Taledo Web Designers), Agency Partners

Contact

Make your content my problem.

Tell me what is stuck, what needs to ship and where the current process breaks--I will tell you whether you need my direct involvement, a managed team or a smaller intervention. In any case, let’s make you a voice worth paying attention to.