Content strategy. Editorial systems. Enterprise writing.

Your content is officially off your hands.

(In a good way.)

You should not have to coordinate a strategist, researcher, writer, editor and project manager just to get good content out the door. Especially not when you can choose to completely forget about it.

Bring me the backlog, the half-formed brief or a broken content architecture that nobody has managed to translate to the whole team yet. I will work out what matters, build the right process and stay close enough to make sure the final work holds up.

I have spent 8+ years across the content lifecycle learning the ins and outs of what makes people tick, what audiences care about and what pleases both stakeholders and algorithms. Now, you can safely drag and drop me into any gap your team has today and breathe a sigh of relief knowing that I will put on my crooked nerd glasses, learn the business and immediately get to work.

What I can do for you Browse my portfolio

Strategist, editor, writer.
Usually all three.

Clients I have worked with

Across brands, publications and agency teams.

Brands, publications and companies

Agencies and long-term partners

Hidden expertise

Your best content may be trapped inside corporate jargon or messy frameworks. Let’s extricate it.

The best insights about what your audience cares about, what features your product is missing and which friction points are delaying an engagement or purchase do not live inside sophisticated analytics dashboards. They live inside the people doing the work on the ground.

From the receptionist to the sales manager, everyone has a unique take on how your business runs. They have likely gathered countless insights simply by showing up and experiencing the daily reality of their jobs. My job is to identify who has something interesting to say, find the story or angle that connects it to broader marketing goals and ask the right questions to draw out robust, deeply personal anecdotes. Then, I turn all of it into content you simply cannot ignore.

Wherever the story lives, I will find it.

Sometimes, the best answers are staring you right in the face. They are sitting obscurely in sales calls, in the research report a team put out that nobody read and in feedback phrases that keep repeating from customer to customer. Through no fault of their own, most teams are simply too close to the problem to see the solution.

Enter your hired eyes, also affectionately known as me.

I go in and do the messy work of finding patterns and a unique point of view that deserves to be out in the world. Then, I build the systems and team that get it done.

(Like I said, your content is officially off your hands.)

Anjali is an excellent content creator and SEO as well as an A++ person. I would trust her to complete a project at any level of complexity!

Anjali is a great person, and an amazing contributor to the Sisters in SEO Facebook community. She's always there with support, (great) advice, and the kind of team spirit you're looking for in a friend and colleague.

How I work

Good work looks simple because somebody handled the complicated parts.

Good content is the result of hundreds of small, invisible behind-the-scenes decisions about what to make, who to involve, what to believe, what to cut and how to keep the work moving. I handle those decisions so you only see the polished final outcome.

Behind-the-scenes photo of Anjali at work

Choose the move that matters most

Before a project begins, I work out what is actually holding things back. I look at the goal, budget, bottlenecks and people involved, then decide where intervention will have the biggest impact.

Learn the business from the inside

I immerse myself in your business, customers and context so every recommendation is grounded in reality rather than assumptions.

Turn the raw material into a direction

I organize scattered ideas, research and conversations into a clear content strategy that everyone can confidently execute.

Build the content engine

I design workflows, editorial systems and scalable processes that make producing excellent content much easier.

Create the content and manage the handoffs

I create the content your audience actually needs while coordinating reviews, edits and approvals so nothing slips through the cracks.

Close the loop

I review results, gather insights and refine the system so every future project starts from a stronger foundation.

Ways to work together

Work with me on one difficult piece or the whole content problem. Your call.

You can hire me for one difficult piece, the whole content problem or the strategic direction needed to keep the work moving. The right model depends on what needs senior judgment and how much support your existing team already has.

End-to-end content ownership

I will take over all the parts of the process and create publish-ready content for you.

Strategy and editorial consulting

Have an existing team but need someone to rally the troops? Bring me in to decide what deserves priority, build the roadmap, fix the workflow, create the standards and support the decisions that keep slowing everyone down.

Enterprise writing and editing

Hire me only for the work. This is ideal for pieces that need a senior brain on them: research-heavy articles, expert-led content, thought leadership, complex web copy, sensitive edits or the piece everyone keeps passing around because the stakes are high.

Results

Real outcomes of my work.

I get it…you have to see it to believe it. Here’s the impact my work has had:

Restore Hyper Wellness, USA

10.8K → 20.1Kclicks

1.82M → 3.42Mimpressions

14 → 7average position

Last three months compared with the previous three months.

I contributed 15+ research-heavy articles within the wider expert-led program. The figures are program-level results.

Soul Mechanics, Malaysia

15.8KGoogle Business Profile views

705customer actions

1.9Kfirst-time organic visitors

First three months / one-month website snapshot.

The therapy center also expanded to a second location in Malaysia within 18 months of working with us.

AIR Kitchen and Bath, USA

+1,258.3%profile views

+311.1%customer actions

+60.6%website users

Year-on-year profile comparison / four-month engagement.

The work combined website restructuring, local service and location content, Google Business Profile optimization, reviews, visual proof and supporting PR.

AM Squaad helped to develop our family business’ website few months ago and has been maintaining it. Time difference is not a factor when speaking with Anjali and the AM Squaad team. They are available to answer questions at anytime of the day and quick to respond to any request or needed changes. Our business has seen a solid growth since we hired AM Squaad and we will continue to use them for a long time. They are highly recommended!

Annex Naturopathic Clinic

Firstorganic result

Citedin Google AI Overview

Yearsof durable visibility

The article continues to surface for “Candida vs. SIBO,” a sensitive YMYL health query, despite the client being a much smaller publisher than the usual category leaders.

Portfolio

Work I am proud of.

A small glimpse of the published work.

Brand-authored / ghostwritten work.

Restore Hyper Wellness

I built each article from recorded expert interviews, internal knowledge, original studies and complete research reports, then traced every factual claim through editorial and medical review. The job was to keep the science intact while making it genuinely useful to ordinary readers.

Publicly bylined work.

Eventbrite

I wrote bylined guides for professional event organizers, combining firsthand event experience with interviews, primary sources and practical examples. The work turned broad assignments into pieces organizers could actually use.

Anjali Mrig, Author at Eventbrite Blog

Agency-supported / ghostwritten work through Optimist.

Semrush

I produced technical SEO and ecommerce content through Optimist under demanding editorial and fact-checking standards. Each piece had to explain complex topics clearly, use useful examples and survive detailed editorial review.

Agency work published under Vizion or client bylines.

Vizion Interactive

I often started with a broad theme, audited what the site already covered, chose the topics, built the briefs and found internal or external experts. Across a multiyear relationship, I helped shape 100+ pieces for Vizion and its client accounts.

It’s rare to find a stand out content writer and editor, especially in the SEO space, and Anjali is just that! She’s professional to work with, great communication, and always works to get the project completed to 100% satisfaction. 😊 We are so grateful to have been connected to her!

Brand-authored clinic content.

Annex Naturopathic Clinic

I produced research-heavy YMYL health content for a small clinic, working within the accuracy demands of medical search. Years later, the article still appears as the first organic result and in Google’s AI Overview for “Candida vs. SIBO.”

Candida vs SIBO: Causes, Symptoms, Differences, Gut Infection and Overgrowth Treatments

Didn’t find your industry in the list?

That is only a glimpse of the many facets of my professional and creative endeavors. I have worked across healthcare, mental health, SaaS, martech, ecommerce, AI tools, luxury design, hospitality, legal, finance, home remodeling and so many other industries. In other words, adaptability is my middle name (not really, I don’t even have one.)

Let me put it another way: Whatever the content needs…I adapt, I improvise, I overcome.

The common thread is not the industry, anyway. A good writer is a good thinker and researcher—the rest is figure-out-able.

Request industry-specific samples of my work

Testimonials

What clients, partners and teams say.

Anjali is one of my go-to calls whenever I need to work with a writer who is deeply skilled at her craft. Over the past several years, I’ve worked with her to build advanced content programs at Eventbrite and Restore Hyper Wellness—very different industries with very different goals. Anjali smashed both. Particularly with the latest engagement at Restore, we worked with internal SME’s to create useful content in a highly regulated space, our collective work resulting in a 154% traffic increase in 90 days (and AI citations galore). Anjali is an excellent content creator, and a pleasure to work with!

Working with Anjali is seamless. She is a highly skilled SEO writer, but also someone that jumps on challenges that she has never done before. She is so responsive and creative and we really value our relationship. She is super knowledgeable when it comes to writing for the US audience and we couldn’t recommend her enough!

The team at AM Squaad are really experienced copywriters. I’ve used them for everything from big posts to sales copy. They do an amazing job of researching the topic thoroughly and delivering well-written high-quality copy that requires little to no revisions. Above and beyond all of that, they are just super friendly and easy to work with. Everything you could want from a great copywriting service. Highly, HIGHLY recommend!!

It’s rare that you come across standout talent like Anjali. I had the pleasure of working with Anjali at MZ Digital Marketing, collaborating on several projects. Anjali expertly filled the role of Content Director for the company. I was particularly impressed by Anjali’s ability to handle deadlines, accept feedback, and provide quality content. Anjali’s ability to manage writers as well as coordinate with others so effortlessly made a dramatic difference in the productivity level of our team. Anjali would be an asset to any team.

More notes from people I have worked with

I highly recommend Anjali as a freelance writer. She’s written insightful AI tool reviews and assisted with client content over the years we’ve worked together, consistently delivering high-quality work. Anjali’s expertise, reliability, and collaborative spirit make her a valuable asset to any project.

Anjali possesses an unparalleled passion for her craft and an insatiable thirst for knowledge. Her dedication to continuous learning and upskilling is nothing short of inspiring. It seemed that there was always a new course or training program on her radar, allowing her to stay at the forefront of industry trends and best practices.

One of the aspects that truly amazed me about Anjali is her commitment to sharing knowledge and insights with her team. She never hesitated to share valuable resources, articles, or the latest findings from her readings. Her collaborative spirit was evident in every interaction, as she encouraged us to explore new ideas and perspectives. Anjali’s ability to distill complex concepts into easily digestible information was a true testament to her expertise and communication skills.

Anjali is a dynamic and forward-thinking individual who brings an exceptional level of dedication, knowledge, and leadership to any project she undertakes. Her commitment to continuous learning, combined with her selflessness in sharing her expertise, makes her an invaluable asset.

Anjali has always done an exceptional job every time that we’ve brought her onboard for a project. On a personal level, I also see her as a fantastic person and one I’m proud to know and be connected with.

Contact

Make your content my problem.

Tell me what is stuck, what needs to ship and where the current process breaks. I will tell you whether you need end-to-end ownership, strategic direction or a smaller editorial intervention. Regardless, let’s make you a voice worth paying attention to.

Email Anjali

I'll get back to you within one business day.